The future of marketing: creators and communities

In today’s commerce landscape, marketing spend is shifting from paid channels to advocacy and creator programs. As creator marketing grows into a potentially $100 billion industry, brands are turning to everyday shoppers and content creators to generate higher-converting and more engaging shopping experiences.

Welcome to the future of marketing: the creator economy. Where casual shoppers become loyal advocates, communities become content engines, and brands are seeing higher awareness, engagement, trust, and value.

Want to stay ahead of the curve? Watch this on-demand webinar for a deep-dive on how to activate the creative forces of content creators and vibrant communities so you can propel your brand to unprecedented heights.

You’ll learn how to:

• Tap into the creator and community spaces, plus learn the benefits and use cases for each
• Craft authentic partnerships that drive genuine connections and skyrocket your brand’s credibility
• Drive drive awareness, authenticity, and sales in a cost-effective, engaging way
• Get the greatest value from your marketing efforts, backed by new consumer insights from Bazaarvoice