Content strategy for the visual consumer
It's time for brands and retailers to put social photos and videos to work in the online shopping journey.
Social media’s role in the way that consumers interact with each other, as well as the brands they love, is more important than ever before. Nothing demonstrates the increased importance of social media in our everyday lives more than the pure volume of photo and video content consumers are posting on it. In fact, the average consumer devotes roughly two hours per day to social media and that time is increasingly spent viewing visual media (photos and videos). With over 250 billion photos on Facebook alone and 95 million new photos and videos posted to Instagram every day, user-generated visuals flood our digital devices.
But how do they impact our purchase decisions? Download our latest research ebook to see how you can create a visual content strategy to convert the social shopper.