E-book
Best practice guide: 6 ways to launch your product with a bang
Hint: It’s all about sharing your customer’s voice
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How do you meet consumers in all the moments that matter and fuel your programs with endless authentic content? Hint: Your customers can help. And, their voices are powerful.
Consumers hold power like never before and they’re calling for brand authenticity, better retail experiences, and above all, to feel heard.
Learn how Justin Thomas-Copeland, President and CEO of DDB North America, Andrea Steele, Head of Digital Marketing and Operations at The Hershey Company and Zarina Stanford, CMO of Bazaarvoice approach this challenge and have found success.
Watch the on-demand masterclass, live from Commerce Week, to find out.
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E-book
Hint: It’s all about sharing your customer’s voice
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Petco recently leveraged UGC to increase awareness and conversion, resulting in higher quality reviews that turned shoppers into buyers.
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How to turn social content into shoppable experiences that drive sales - wherever shoppers are.
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