Key criteria and questions to consider when selecting a user-generated content platform.
A user-generated content (UGC) strategy done right can increase the discoverability and awareness of your products, boost sales, help your business talk in the language of your customers, and provide you with a new touch point to create a dialogue. It can also inform site and page optimizations, provide insights for product improvements or innovation, reduce return rates, and ensure your shoppers have a positive shopping experience.
However, reaping all of these rewards requires partnering with the right UGC technology provider for your specific marketing and business needs.
Download this guide to learn:
- How UGC drives measurable results
- How to define success for your business
- Who to include across your organization
- What questions to ask to evaluate a provider