Webinar

Build brand authenticity with user-generated content

Harness the power of user-generated content to build trust and capture the final sale.

Today’s buyers are more informed than ever. With so much information available, shoppers often turn to trusted sources for recommendations that can influence final buying decisions. Social media posts from friends or family, online polls, Q+A and ratings and reviews – these types of user-generated content (UGC) can make or break a potential sale.

Join our experts as we explore how brands can better leverage UGC to deliver the word-of-mouth, personalized messaging that inspires people to buy.

Watch this webinar to learn:

How to empower customers to share their opinion
Tips for gathering authentic customer content
Success stories from brands that turned customer content into sales

Watch the Webinar

All fields required

Related resources

Report

Shopper Experience Index 2021: Rethinking the approach to retail

While it may have felt like one, 2020 wasn’t a fever dream. Entering a new decade, people and companies alike set lofty goals. 2020 was...

Webinar

The 2021 Shopper Experience Index

2020 was a series of lessons for business and humanity. Brands and retailers stared down the face of challenge and worked to adapt to a...

Infographic

Visual and social content increase online sales

Visual and social user-generated content (UGC) play a big role in driving e-commerce sales. We wanted to explore what consumers want out of that type...