Best-in-class NPD activation online

Duration -
  • Summary

    In this webinar you can learn about:

    • Macrotrends in the grocery industry and the importance of New Product Development (NPD)
    • Challenges facing NPD
    • Ratings and reviews within the grocery industry
    • The growing significance of product sampling in the online sphere

    About IGD

    IGD is a charity within the food and grocery industry, conducting both research and training. The organisation provides educational insights which offers intelligence on shoppers and retailing. Through their collaborative work they are able to bring the industry together and help to improve the way it operates.