Webinar
2020 shopper trends and 2021 predictions
It has been a year that’ll be long etched in our memories. Both personally and professionally, we’ve had to adapt to new realities, turning our...
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And how to build a pipeline of quality content to fuel the shopping experience.
With the growth of e-commerce continuing to outpace that of brick-and-mortar, many traditional retailers have put into motion plans to digitally transform their businesses. Combine that with the ever-increasing number of brands that have begun selling their products direct to consumer online, and the e-commerce space has become exceedingly crowded and ultracompetitive. So how can retailers differentiate themselves and compete in such an environment? One critical way is through the intelligent use of content, both from customers (e.g., user-generated content) and their brand partners (e.g., product content). It has been proven that the more content brands and retailers are able to produce, the more sales they’re able to generate. But it’s more than just quantity; quality content is what drives consumer engagement, ultimately pushing them down the purchase funnel.
This webinar will address:
Webinar
It has been a year that’ll be long etched in our memories. Both personally and professionally, we’ve had to adapt to new realities, turning our...
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If your site doesn’t have user-generated content (UGC), your shoppers aren’t buying. 92% trust peer recommendations. Which means you’re leaving money on the table if...
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By optimizing private label strategies now, short-term switching behavior can be transformed into long-term customer loyalty. Learn how shopping behaviors are shifting and key strategies...
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