Webinar
How to use visual & social content to supercharge conversion
In this on-demand Q&A with Oliver Bonas and Marks & Spencer, discover how to get the most out of your UGC program from two of...
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5 ways UGC can solve your brand’s biggest problems
Customer ratings, reviews, photos, videos, questions, and more offer clear insight into your customers’ minds. This enables your brand to make better, informed business decisions.
No matter how successful a brand is, it still faces sticking points. Whether you’re selling on your own site, at a retailer’s brick-and-mortar, a third party e-commerce platform, or a combination of these and more, user-generated content (UGC) can unlock solutions for some of these common pain points your brand experiences.
Customers rely on UGC because it’s authentic. It’s feedback from other shoppers like them who have engaged with your brand and its products. UGC offers future customers insight into how others really feel about a product and how it fits into a person’s real life. And that, in itself, can already solve many of the problems brands experience on a regular basis.
Download the e-book to learn how to solve these 5 pain points and more:
- My brand is having trouble maximizing the power of digital UGC, in-store
- My brand is struggling to launch new products and generate enough buzz
- My brand finds it difficult to develop and maintain brand loyalty
- My brand needs to stand out to retailers more
- My brand isn’t able to connect with shoppers who buy outside of our brand site
