When the COVID-19 pandemic hit in March, brands and retailers scrambled to pivot. What was thought of as temporary has become the new normal in 2020, setting us up for a unique 2021.
When we made our annual predictions for 2020, we could not have predicted the curve ball that brands and retailers were thrown this year. As consumers were asked to stay home, supply chains were interrupted, and e-commerce boomed, brands and retailers were forced to reexamine their approach to, well, everything.
With the pandemic finding its way into 2021, so will the findings of 2020. New behaviors adopted this year will be built upon in 2021. Download this e-book to learn the 5 predictions we’re making for 2021.