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451 Research market insight report: Bazaarvoice platform
The Bazaarvoice platform market analysis demonstrates how user-generated content (UGC), like customer reviews, images, and social posts, is being used to amplify the voice of the customer and drive commerce growth.
The voice of the customer has returned in full force. Global research and advisory firm 451 Research analyzed the Bazaarvoice platform against market needs.
Imagine you just bought a beautiful new coat. You love it, you want to tell people. So you post a video on TikTok or an Instagram photo. That’s UGC in action. It’s modern-day word-of-mouth marketing, and it’s what consumers want, with 40% of shoppers saying that UGC makes them more likely to buy a product.
However, collecting and curating the content consumers want is challenging and costly. So 451 Research recently ran a Market Insight report on Bazaarvoice to study how the right UGC platform, like Bazaarvoice, can do the heavy lifting for you.
This report demonstrates how Bazaarvoice can help your business:
- Easily collect, curate, and distribute UGC to search engines, social media platforms, brand sites, retail channel partners, and email at scale
- Gather consumer ratings, reviews, and social media posts through Bazaarvoice’s unique Influenster community
- Moderate problematic content, including false product claims or profanity, to ensure authenticity
