451 Research market insight report: Bazaarvoice platform

The voice of the customer has returned in full force. Global research and advisory firm 451 Research analyzed the Bazaarvoice platform against market needs.

Imagine you just bought a beautiful new coat. You love it, you want to tell people. So you post a video on TikTok or an Instagram photo. That’s UGC in action. It’s modern-day word-of-mouth marketing, and it’s what consumers want, with 40% of shoppers saying that UGC makes them more likely to buy a product.

However, collecting and curating the content consumers want is challenging and costly. So 451 Research recently ran a Market Insight report on Bazaarvoice to study how the right UGC platform, like Bazaarvoice, can do the heavy lifting for you.

This report demonstrates how Bazaarvoice can help your business:

• Easily collect, curate, and distribute UGC to search engines, social media platforms, brand sites, retail channel partners, and email at scale
• Gather consumer ratings, reviews, and social media posts through Bazaarvoice’s unique Influenster community
• Moderate problematic content, including false product claims or profanity, to ensure authenticity