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Building a winning creator marketing strategy
How to find and build quality content with creators
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3 ways to revamp your influencer strategy—and get more out of it
Influencer marketing is changing by the day. Your audience no longer cares about follower count or house-hold celebrity names. They’re listening to peers—people just like them. In fact, the engagement rate for nano-influencers (less than 10K followers) is almost 9%, compared to 2% for mega-influencers (1M+ followers).
Why? One word: Trust. People trust the everyday social user more than they trust celebrity influencers, making user-generated content the new secret weapon for influencer marketing success.
But what does this shift mean for social managers? How should they adjust their influencer strategy to drive engagement?
We answered these pressing questions by looking at three practical ways social managers can lean into user-generated content to streamline their workflow and drive influencer marketing success.
In this webinar, you will learn:
- Why user-generated content is the future of influencer marketing
- How to collect more quality, on-brand content from everyday social users
- Where (and how) to distribute curated social content for the most impact
- What content metrics to measure and optimize
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