Webinar
Navigating the new era of marketing with Bazaarvoice and PepsiCo
How to drive growth with innovation, creativity and technology
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Webinar
Influencer marketing is changing by the day. Your audience no longer cares about follower count or house-hold celebrity names. They’re listening to peers—people just like them. In fact, the engagement rate for nano-influencers (less than 10K followers) is almost 9%, compared to 2% for mega-influencers (1M+ followers).
Why? One word: Trust. People trust the everyday social user more than they trust celebrity influencers, making user-generated content the new secret weapon for influencer marketing success.
But what does this shift mean for social managers? How should they adjust their influencer strategy to drive engagement?
We answered these pressing questions by looking at three practical ways social managers can lean into user-generated content to streamline their workflow and drive influencer marketing success.
In this webinar, you will learn:
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Webinar
How to drive growth with innovation, creativity and technology
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E-book
Learn how to define and measure social commerce ROI. Track the impact of every piece of social content — straight to revenue.
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E-book
Learn why brands are turning to creator marketing to generate higher converting, more engaging shopping experiences. See the latest creator research.
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