Webinar
Building a winning creator marketing strategy
How to find and build quality content with creators
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Influencer marketing is changing by the day. Your audience no longer cares about follower count or house-hold celebrity names. They’re listening to peers—people just like them. In fact, the engagement rate for nano-influencers (less than 10K followers) is almost 9%, compared to 2% for mega-influencers (1M+ followers).
Why? One word: Trust. People trust the everyday social user more than they trust celebrity influencers, making user-generated content the new secret weapon for influencer marketing success.
But what does this shift mean for social managers? How should they adjust their influencer strategy to drive engagement?
We answered these pressing questions by looking at three practical ways social managers can lean into user-generated content to streamline their workflow and drive influencer marketing success.
In this webinar, you will learn:
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Webinar
How to find and build quality content with creators
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Webinar
To be successful in today’s omnichannel world, it is important to create a consistent and seamless experience across all digital channels — your brand’s website,...
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