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44% of shoppers indicate that Amazon’s recent issues with fake product reviews will impact their participation in Prime Day shopping.
AUSTIN, Texas, June 25, 2019 — Bazaarvoice, Inc., the provider of user-generated content (UGC) solutions, today announced the results of its newest study, exploring the shopping habits of 1,000 U.S. consumers who are planning to shop “Black Friday in July” deals this year.
Initially sparked by Amazon five years ago, “Black Friday in July” refers to the wave of sales that now crop up around Prime Day both from the retail giant and competing retailers hoping to gain a portion of consumers’ spend that led to over $4 billion in sales on Amazon last year. Bazaarvoice’s research explains what drives shoppers’ behavior around Amazon Prime Day and why they are opting to shop with retailers offering similar mid-summer sales.
Based on shopping activity across more than 6,000 retail sites, including those of top U.S. retailers, Bazaarvoice saw a 21% increase in visitor traffic during Prime Day 2018 in comparison to typical traffic. Additionally, the number of shoppers increased by 15%, and the number of orders increased by 11%.
Key findings from Bazaarvoice’s new study include:
Our research reinforces that Prime Day benefits more than just Amazon, said Joe Rohrlich, Chief Revenue Officer at Bazaarvoice.
As a result of competing ‘Black Friday in July’ sales from other major retail players, consumers are researching and buying products across multiple online retailers around Prime Day. Mid-July is now one of the busiest times of the shopping season and serves as a precursor to holiday shopping. To prepare accordingly, brands and retailers should offer competitive pricing, take advantage of their brick-and-mortar presence, and showcase influential, authentic review content.
Using Google Consumer Surveys, Bazaarvoice surveyed 1,000 Black Friday in July shoppers about their shopping and browsing habits during the July sales that occur around Amazon Prime Day, which is rumored to be from July 15-17 this year. All respondents were located in the continental United States and included all ages and genders. To see more data on Black Friday in July shopping, download our infographic.
Bazaarvoice connects brands and retailers to consumers, so that every shopping experience feels personal. From search and discovery to purchase and advocacy, Bazaarvoice’s solutions reach in-market shoppers, personalize their experiences, and give them the confidence to buy. Each month in the Bazaarvoice Network, more than a billion consumers view and share authentic content including reviews, questions and answers, and social photos across 6,000 brand and retail websites.
Founded in 2005, Bazaarvoice is headquartered in Austin, Texas, with offices in North America, Europe, and Australia. For more information, visit www.bazaarvoice.com.
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