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42 percent of consumers shop in-store for festive environment and 30 percent plan to buy experiential gifts for loved ones.
AUSTIN, Texas, Sept. 18, 2018 – Bazaarvoice, Inc. today released its newest research report, “Unwrap Consumer Insights For Your Best Holiday Season,” highlighting consumer shopping trends during the busiest, highest-spend season of the year. With 2017’s holiday sales reaching over $690 billion, brands, retailers and agencies have a ripe opportunity to connect with eager shoppers and win a larger share of wallet by delivering memorable customer experiences this holiday season.
Based on a survey of 2,500+ U.S. consumers, Bazaarvoice’s report explores what inspires and motivates shoppers to buy during the holidays. The report details shopper behavior across the customer journey, including when they prefer to shop, how they find inspiration and what they want from the online and in-store experiences. Upon analyzing the data, Bazaarvoice found that unique experiences emerged as an important factor in holiday shopping:
During the holidays, consumers shop differently than they usually do. This time of year, brands, retailers and agencies should prepare for:
“Holiday shopping is unique; understanding the preferences, traditions and trends that shape consumer behavior and decision-making is critical to a successful holiday season,” said Sara Spivey, Chief Marketing Officer at Bazaarvoice. “Brands and retailers that produce enticing experiences to inspire and connect with shoppers will stand out above the rest.”
In addition to the full report, Bazaarvoice Holiday Headquarters 2018 illustrates pageview trends for 20 different product categories to help brands, retailers and agencies inform their strategies this holiday.
Download “Unwrap Consumer Insights For Your Best Holiday Season” for a deeper analysis of what to expect ahead of the holiday rush.
Bazaarvoice connects brands and retailers to consumers, so that every shopping experience feels personal. From search and discovery to purchase and advocacy, Bazaarvoice’s solutions reach in-market shoppers, personalize their experiences, and give them the confidence to buy. Each month in the Bazaarvoice Network, more than 900 million consumers view and share authentic content including reviews, questions and answers, and social photos across 5,700 brand and retail websites. Across the network, Bazaarvoice captures billions of shopping signals monthly – data that powers high-efficiency digital advertising and personalization with unmatched relevance.
Founded in 2005, Bazaarvoice is headquartered in Austin, Texas with offices in North America, Europe, and Australia. For more information, visit www.bazaarvoice.com.
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