Bazaarvoice
JCPenney joins Bazaarvoice’s Visual Syndication Network
Sep 17, 2024 - The retailer partners with Bazaarvoice to drive higher conversions, longer site visits, and larger basket sizes on its website through the...
Read more
Press Release
New research reveals that visual content and mobile shopping now dominate the modern shopping experience.
AUSTIN, Texas, April 17, 2018 — Bazaarvoice, Inc., the provider of consumer-generated content (CGC), advertising and personalization solutions, today released the Shopper Experience Index. Based on data from 2,600 client sites in the Bazaarvoice Network, a survey of more than 400 brand and retail clients, and a global survey of more than 2,000 consumers, The Shopper Experience Index reveals the role CGC plays in the modern shopper experience, the importance of making meaningful connections with consumers, and what e-commerce strategies brands and retailers are prioritizing in 2018.
Upon analyzing Bazaarvoice Network data comprised of 5.4 billion monthly product page views and over 61 million pieces of CGC submitted in 2017, the Shopper Experience Index reveals that brands and retailers who make CGC available to shoppers achieved on average 106 percent conversion lift, 19 percent site-wide revenue lift and 119 percent lift in revenue per visitor. Additionally, Bazaarvoice found that:
With CGC integral to the shopper experience, brands and retailers are leveraging the voice of the customer in various ways to connect with them more meaningfully. Bazaarvoice found that best-in-class brands and retailers answer customer questions, place CGC at multiple touchpoints in the customer journey, and use CGC as a valuable source of feedback.
To complement the full report, Bazaarvoice also released a report detailing the client survey results, a gap analysis that compares consumer expectations with what brands and retailers are delivering, and a collection of deep dives into specific industry verticals. To view and download the full Shopper Experience Index and its supporting assets, visit: www.bazaarvoice.com/shopper-experience-index/
Bazaarvoice connects brands and retailers to consumers, so that every shopping experience feels personal. From search and discovery to purchase and advocacy, Bazaarvoice’s solutions reach in-market shoppers, personalize their experiences, and give them the confidence to buy. Each month in the Bazaarvoice Network, more than 900 million consumers view and share authentic content including reviews, questions and answers, and social photos across 5,700 brand and retail websites. Across the network, Bazaarvoice captures billions of shopping signals monthly – data that powers high-efficiency digital advertising and personalization with unmatched relevance.
Founded in 2005, Bazaarvoice is headquartered in Austin, Texas with offices in North America, Europe, and Australia. For more information, visit www.bazaarvoice.com.
For all press inquires please contact:
Senior Marketing Communications Manager
Head of External Relations, Communications & Brand
Bazaarvoice
Sep 17, 2024 - The retailer partners with Bazaarvoice to drive higher conversions, longer site visits, and larger basket sizes on its website through the...
Read more
Bazaarvoice
Sep 9, 2024 -
Read more
Bazaarvoice
Jul 9, 2024 - U.S. Online Shopping Outpaces In-Store, with 50% Starting Their Journey Online
Read more