Bazaarvoice
Bazaarvoice releases 2024 Global Holiday Season Consumer Behavior Report
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Press Release
66% say that they’re happiest when using a hybrid form of both online and in-store shopping
AUSTIN, Texas, Oct. 5, 2022 – Bazaarvoice, Inc., the leading provider of product reviews and user-generated content (UGC) solutions, today released its latest research, based on a survey of more than 6,000 global shoppers. The report reiterates that the line between online and offline shopping continues to blur and become more fractured. Consumers are looking for a seamless shopping experience across all channels – whether that be online, in-store, through a mobile app, or social media – requiring businesses to embrace the ROBO (research online, buy offline) economy.
“Not having a robust omnichannel strategy is now a key barrier to success,” said Ainslie Fincham, Marketing Director at Urban Barn. “We work to make every avenue available to our shoppers helpful in making a decision to convert, no matter where they end up making a purchase – be it in-store, online, or via social media.”
Global survey highlights include:
“Consumers are savvier than ever before, researching products before buying them using every touchpoint available, making shopping less segmented than ever,” said Zarina Lam Stanford, Bazaarvoice CMO. “This allows businesses to scale UGC to their advantage. Providing it online, on social media, and even in-store, presents the research materials that shoppers crave no matter where they are.”
To learn more, check out the e-book.
About Bazaarvoice
Thousands of the world’s leading brands and retailers trust Bazaarvoice technology, services, and expertise to drive revenue, extend reach, gain actionable insights, and create loyal advocates. Bazaarvoice’s extensive global retail, social, and search syndication network, product-passionate community, and enterprise-level technology provide the tools brands and retailers need to create smarter shopper experiences across the entire customer journey.
Founded in 2005, Bazaarvoice is headquartered in Austin, Texas, with offices in North America, Europe, and Australia. For more information, visit www.bazaarvoice.com
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Bazaarvoice
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