Bazaarvoice
Bazaarvoice Consumer Study Shows The 2023 Holiday Shopping Season Has Already Begun
Aug 29, 2023 - A quarter (24%) of consumers start their holiday shopping in August or earlier
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Press Release
99% also said they regularly shop online, 97% have purchased through social media
AUSTIN, Texas, July 28, 2022 – Bazaarvoice, Inc., the leading provider of product reviews and user-generated content (UGC) solutions, today released its latest research, based on a survey of more than 10,000 global shoppers. The report reiterates the importance of engaging shopping experiences and proves that ‘online shopper’ may in the future become a redundant term, as almost all consumers are shopping on the internet. Now, they’re looking for brands and retailers to take their e-commerce experiences to the next level with rewards programs, gamification, and AR and VR, and – eventually – opportunities in the metaverse.
Global survey highlights include:
“Consumers no longer need to be convinced to shop online for products, but brands and retailers have to up their game (literally) to keep them there,” said Zarina Lam Stanford, Bazaarvoice CMO. “Consumers are ready and excited for these tools to not only entertain them, but also help them make more confident and informed purchases. Sellers need to experiment with how these technologies can enhance their shoppers’ experience and drive sales. ”
To see more of the research, check out Bazaarvoice’s latest e-book.
Research methodology
The research was commissioned by Bazaarvoice and conducted in April 2022 by Savanta among 10,585 consumers from Australia, Canada, China, France, Germany, the U.K., and the U.S.
About Bazaarvoice
Thousands of the world’s leading brands and retailers trust Bazaarvoice technology, services, and expertise to drive revenue, extend reach, gain actionable insights, and create loyal advocates. Bazaarvoice’s extensive global retail, social, and search syndication network, product-passionate community, and enterprise-level technology provide the tools brands and retailers need to create smarter shopper experiences across the entire customer journey.
Founded in 2005, Bazaarvoice is headquartered in Austin, Texas, with offices in North America, Europe, and Australia. For more information, visit www.bazaarvoice.com
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Bazaarvoice
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