Drive conversion

What is a lead magnet? 10 effective ideas and examples

Ben Abiola Global Web Technologies Manager

Drive revenue

15 ways to improve your e-commerce website performance

Andrew Brzezicki Global Content Marketing Manager

Drive conversion

How to lower your customer acquisition cost

Laura Georghiou Global Customer Advocacy Manager

Long reads

The best customer acquisition channels and how to leverage them

Kerry Bridge Director - Global Web and Content Marketing

Actionable insights

Marketing to Gen Z: What the new consumers want

Andrew Brzezicki Global Content Marketing Manager

Long reads

How to increase customer lifetime value: A guide

Laura Georghiou Global Customer Advocacy Manager

Drive conversion

15 ways to increase average order value

Andrew Brzezicki Global Content Marketing Manager

Long reads

Customer sentiment: What it is, how to measure it, and why

Andrew Brzezicki Global Content Marketing Manager

Drive conversion

24 creative marketing ideas to stand out from the rest

Kate Hahn Director, Demand Generation Marketing

Collect content

4 ways product sampling helps your brand win over shoppers

Gabi Pritchard Product Marketing Manager, Content Acquisition

Actionable insights

Digital marketing for small businesses: Get bang for your budget

Andrew Brzezicki Global Content Marketing Manager

Amplify content

How to win millennial brand loyalty

Brittany Shulman Senior Content Strategist