Strategies, research, industry trends — your pulse on the marketplace
Author: Laura Staples-Otis

Collect content
The 3Cs: Principles of visual content creation


Amplify content
How brands turn their employees into influencers


Collect content
How to launch a product online only


Drive conversion
How to use visual UGC to grow your brand


Actionable insights
Product sampling marketing: When, why, and how to do it


Build loyalty
Brand loyalty program examples that reward your customers — and your business


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Build loyalty
Brand loyalty success stories: 3 brands that have the most loyal customers (and how they do it)


Drive conversion
Make the most of your content by celebrating micro holidays

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