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The 3Cs: Principles of visual content creation

Laura Staples-Otis Director of Product Marketing for Content Acquisition

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How brands turn their employees into influencers

Laura Staples-Otis Director of Product Marketing for Content Acquisition

Collect content

How to launch a product online only

Laura Staples-Otis Director of Product Marketing for Content Acquisition

Drive conversion

How to use visual UGC to grow your brand

Laura Staples-Otis Director of Product Marketing for Content Acquisition

Actionable insights

Product sampling marketing: When, why, and how to do it

Laura Staples-Otis Director of Product Marketing for Content Acquisition

Build loyalty

Brand loyalty program examples that reward your customers — and your business

Laura Staples-Otis Director of Product Marketing for Content Acquisition

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Build loyalty

Brand loyalty success stories: 3 brands that have the most loyal customers (and how they do it)

Laura Staples-Otis Director of Product Marketing for Content Acquisition

Drive conversion

Make the most of your content by celebrating micro holidays

Laura Staples-Otis Director of Product Marketing for Content Acquisition