Industry trends

What we think Gartner® Hype Cycle™ for Digital Commerce 2026 tells us about shoppable media, and what brands should do now

Lauren Venticinque Marketing Communications Manager

Authenticity

How to improve brand visibility in AI search engines

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Drive Innovation

How verified consumer reviews act as the gold standard for reliable AI shopping experiences

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Industry trends

Every US state’s favorite Halloween candy

Sanika Gothivarekar Senior Analyst, Global Consumer Insights

COVID-19

16 brands pivoting to help during COVID-19

Loran Gutt VP, Corporate Development

Announcements

Bazaarvoice + Influenster: Bringing shoppers and brands together

Joe Rohrlich Chief Revenue Officer

Best practices

4 Ways brands can engage customers to increase channel sales

Patrick Kilgore

Consumer data

How dynamic creative will revolutionize online shopping

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Best practices

The voice of the customer is revolutionizing the British luxury market: Part III

Maria Di Martino

Best practices, Apparel & Accessories

The voice of the customer is revolutionizing the British luxury market: Part II

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Best practices, Apparel & Accessories

The voice of the customer is revolutionizing the British luxury market

Maria Di Martino

Best practices

Winning with consumer-generated content: 5 things the very best companies do

Kelly Davis-Felner Head of Marketing, North America