Research

Joyeuses Fêtes! How consumers holiday shop around the world

Sophie Light-Wilkinson VP Marketing - EMEA

Optimize strategy

The holidays are coming: How to optimize your advertising strategy before Black Friday

Paul Samber Advertising Operations Specialist

Research, Consumer Electronics

Mobile shoppers & millions of orders: Black Friday by the numbers

Rachel Eng Lead Data Analyst

Consumer data, Apparel & Accessories

First-party data: The gift that keeps on giving

Caitlin McCulloch

Research

How to prepare your company for Black Friday in 3 easy steps

Gary Allison

Consumer data

From turkey to terabytes: Bazaarvoice analytics decode the year’s biggest shopping weekend

Shree Dandekar

Research, Apparel & Accessories

Eid al-Fitr – the new Black Friday for retailers?

Christopher Baldwin

Consumer data

Bazaarvoice served 2.9 billion review impressions on Black Friday & Cyber Monday

Sandy Donlon

Industry trends

Get on consumers’ nice list by following these 5 holiday trends

Lisa Pearson Chief Marketing Officer