Case studies

How Calego built a leading brand by generating, syndicating, and leveraging ratings and reviews

Todd Greenbaum Sr. Marketing Manager, Client Programs

Industry trends

Every US state’s favorite Halloween candy

Sanika Gothivarekar Senior Analyst, Global Consumer Insights

Best practices

Holiday preparedness is the gift that keeps on giving

Lars Wiedenhoefer Quality Strategist

Best practices

Defining Client Success: How to create and nurture long-term partnerships

Kelly Grey Client Partner

Consumer data

Recognize your full ROI now: quantifying your offline impact

David Moon

Research

‘Tis the season…to treat your customers to the most relevant content

Benjamin Dunkel

Industry trends

It’s Not Easy Beating Green: 7 things I learned in my first month as CMO at Bazaarvoice

Sara Spivey

Best practices

Endurance accessories brand uses reviews to win customers

Erin Gentry

Industry trends

Creating community with user-generated content: An interview with Sony

Brent Robinson Social Media Strategist