Best practices

Three exciting trends shaping 2016 commerce

Rachael Genson

Industry trends

Amazon should go further than a lawsuit to fight fake reviews

Jennifer Griffin Vice President, Content Integrity & Insights at Bazaarvoice

Best practices

How the explosion of global connectivity impacts e-commerce

Dalia Seidner

Research, Apparel & Accessories

Eid al-Fitr – the new Black Friday for retailers?

Christopher Baldwin

Best practices, Food & Beverage

How to use consumer-generated content to improve your food brand

Brent Robinson Social Media Strategist

Best practices

Today’s marketplace is a networked dialogue between brands and consumers

Brent Robinson Social Media Strategist

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Best practices

Six intriguing marketing predictions for 2015

Lisa Pearson Chief Marketing Officer

Industry trends, Travel & Leisure

How free in-flight Wi-Fi changed the way I think about content delivery

Lisa Pearson Chief Marketing Officer

Best practices

How YETI Coolers went from UGC spectator to consumer conversationalist

Amy Hayes Vice President, Marketing

Best practices, Financial Services

Kicking the Habit: Banks are checking into marketing rehab

Summer Daoud Sr. Product Marketing Manager

Best practices, Apparel & Accessories

10 user-generated content myths you’re falling for

Bayley DeHaven