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Strategies, research, industry trends — your pulse on the marketplace
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Voice
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Tag: Brand Health

Best practices
How the explosion of global connectivity impacts e-commerce

Research, Apparel & Accessories
Eid al-Fitr – the new Black Friday for retailers?

Best practices, Food & Beverage
How to use consumer-generated content to improve your food brand

Best practices
Today’s marketplace is a networked dialogue between brands and consumers

Industry trends, Travel & Leisure
How free in-flight Wi-Fi changed the way I think about content delivery

Industry trends
Power to the people! Exploring the current state of online reviews

Best practices
Why authentic brands will triumph

Best practices, Apparel & Accessories
Digital MacGyvers: Smart brands are creative with their resources

Industry trends, Consumer Electronics
Blue Ocean strategy and the ethos of artificial scarcity

Industry trends
Encouraging social sharing

Best practices
Know your hoaxes: Don’t let your brand get caught in the web of lies
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