Authenticity

Your ads no longer speak to shoppers or AI, authentic marketing does

Pooja ParasuRaman Head of Brand Strategy & Experience

Authenticity

Reviews still matter in the age of AI. Just ask AI.

Bazaarvoice Bazaarvoice Editorial Team

Build loyalty

Protecting your brand from fake content

Abi Schuman Senior Director, Content Management Services

Collect content

AI content moderation and creation: Examples and best practices 

Victoria Zenns Global Web Content Manager

Drive conversion

Product review examples: What does good look like?

Guylaine Cadorette Global Marketing Content Manager

Drive conversion

How to respond to negative reviews: Examples and best practices

Andrew Brzezicki Global Content Marketing Manager

Research

Research report: Do trust signals inspire shopper confidence? 

Lauren Venticinque Marketing Communications Manager

Drive conversion

Review gating: The risks and alternatives

Guylaine Cadorette Global Marketing Content Manager

Build loyalty

How to build brand trust with consumers

Rachel Sessions Client Partner

Collect content

Influencer research: What do consumers want?

Lauren Venticinque Marketing Communications Manager

Drive conversion

Review hijacking: What it is and how to prevent it

Abi Schuman Senior Director, Content Management Services

Drive conversion

Incentivized reviews: How to get them right

Guylaine Cadorette Global Marketing Content Manager