The
Bazaar
Voice
Strategies, research, industry trends — your pulse on the marketplace
The
Bazaar
Voice
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Author: Lisa Maccagno
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The benefits of social shopping across different industries
Amplify content
Social media takeovers: How to keep brand content fresh
Collect content
What is UGC? The complete guide to user-generated content
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Social media KPIs and benchmarks: What and how to measure
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How to write an effective influencer brief
Actionable insights
Social media marketing impact: Tying efforts to revenue
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Why you need a social media scorecard for your business
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How to sell to the six types of shopper
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Creating buzz: The hidden benefits of untapped UGC
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How to find your brand advocates
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How social commerce fixes e-commerce discovery
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Beyond vanity metrics: A deep dive into true social media ROI
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