Consumer data

The new rules of engagement or how consumers really feel about brand marketing

Sara Spivey

Best practices

Maximize your social currency: How consumer feedback drives sales

Brent Robinson Social Media Strategist

Industry trends

Creating community with user-generated content: An interview with Sony

Brent Robinson Social Media Strategist

Best practices

Are we waving goodbye to the impulse buy?

Rachael Genson

Industry trends

Power to the people! Exploring the current state of online reviews

Lisa Pearson Chief Marketing Officer

Industry trends, Consumer Electronics

Blue Ocean strategy and the ethos of artificial scarcity

Brent Robinson Social Media Strategist