The   Bazaar   Voice

Consumer data

The new rules of engagement or how consumers really feel about brand marketing

Sara Spivey

User-generated content

Demystifying shopper advertising: why Bazaarvoice?

Brett Sanderson Product Marketing Manager, Shopper Advertising

Best practices, Consumer Electronics

Bazaarvoice Summit 2015: The Content All-Star Award is Philips

Brent Robinson Social Media Strategist

Events & Webinars

Bazaarvoice Summit 2015: The Content Amplifier Award – Screwfix

Brent Robinson Social Media Strategist

Best practices

Maximize your social currency: How consumer feedback drives sales

Brent Robinson Social Media Strategist

Industry trends

Creating community with user-generated content: An interview with Sony

Brent Robinson Social Media Strategist

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Best practices

Are we waving goodbye to the impulse buy?

Rachael Genson

Industry trends

Power to the people! Exploring the current state of online reviews

Lisa Pearson Chief Marketing Officer

Best practices, Apparel & Accessories

The future will be driven by big data

Brent Robinson Social Media Strategist

Industry trends, Consumer Electronics

Blue Ocean strategy and the ethos of artificial scarcity

Brent Robinson Social Media Strategist