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Tag: Shopper Marketing

Consumer data
The new rules of engagement or how consumers really feel about brand marketing

Best practices
Maximize your social currency: How consumer feedback drives sales

Industry trends
Creating community with user-generated content: An interview with Sony

Best practices
Are we waving goodbye to the impulse buy?

Industry trends
Power to the people! Exploring the current state of online reviews

Industry trends, Consumer Electronics
Blue Ocean strategy and the ethos of artificial scarcity

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