Author: Sara Spivey
Latest Posts
Drive revenue, Apparel & Accessories
How Patagonia uses cause marketing to boost sales and brand reputation
July 7th, 2020
Best practices, Consumer Packaged Goods
Why brands and retailers should seize Amazon Prime Day
July 10th, 2017
Consumer data
The new rules of engagement or how consumers really feel about brand marketing
October 18th, 2016
Bazaarvoice culture
A view from the top: Examining technology’s gender equality issue
March 15th, 2016
Industry trends
It’s Not Easy Beating Green: 7 things I learned in my first month as CMO at Bazaarvoice
May 26th, 2015