Drive revenue, Apparel & Accessories

How Patagonia uses cause marketing to boost sales and brand reputation

Sara Spivey

Best practices, Consumer Packaged Goods

Why brands and retailers should seize Amazon Prime Day

Sara Spivey

Industry trends

Visual content and the power of memory in marketing

Sara Spivey

Consumer data

The new rules of engagement or how consumers really feel about brand marketing

Sara Spivey

Best practices

Why reviews do still matter — now, even more

Sara Spivey

Bazaarvoice culture

A view from the top: Examining technology’s gender equality issue

Sara Spivey

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Industry trends

It’s Not Easy Beating Green: 7 things I learned in my first month as CMO at Bazaarvoice

Sara Spivey