The Bazaar Voice
Strategies, research, industry trends — your pulse on the marketplace
Author: Sara Spivey

Drive revenue, Apparel & Accessories
How Patagonia uses cause marketing to boost sales and brand reputation


Best practices, Consumer Packaged Goods
Why brands and retailers should seize Amazon Prime Day


Industry trends
Visual content and the power of memory in marketing


Consumer data
The new rules of engagement or how consumers really feel about brand marketing


Best practices
Why reviews do still matter — now, even more


Bazaarvoice culture
A view from the top: Examining technology’s gender equality issue


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Industry trends
It’s Not Easy Beating Green: 7 things I learned in my first month as CMO at Bazaarvoice

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