Author: Sara Spivey
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Drive revenue, Apparel & Accessories
How Patagonia uses cause marketing to boost sales and brand reputation

Sara Spivey July 7th, 2020

Best practices, Consumer Packaged Goods
Why brands and retailers should seize Amazon Prime Day

Sara Spivey July 10th, 2017

Industry trends
Visual content and the power of memory in marketing

Sara Spivey April 17th, 2017

Consumer data
The new rules of engagement or how consumers really feel about brand marketing

Sara Spivey October 18th, 2016


Bazaarvoice culture
A view from the top: Examining technology’s gender equality issue

Sara Spivey March 15th, 2016

Industry trends
It’s Not Easy Beating Green: 7 things I learned in my first month as CMO at Bazaarvoice

Sara Spivey May 26th, 2015
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