Consumer data

How many reviews does it take to achieve a meaningful average rating?

Andrew Minard Data Analyst

Best practices

Mapping consumer-generated content to the six bands of search

Brent Robinson Social Media Strategist

Best practices

Technology should serve consumer experience, not the other way around

Scott Anderson Vice President, Marketing Communications

Industry trends, Apparel & Accessories

The trusting consumer

Michael Berliner

Best practices, Financial Services

Kicking the Habit: Banks are checking into marketing rehab

Summer Daoud Sr. Product Marketing Manager

Best practices, Financial Services

Why banks need user-generated content in their marketing

Brent Robinson Social Media Strategist

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Best practices

How enterprise brands deliver value through digital centers of excellence

Carrie Griffiths Inside Sales Director

Industry trends

Power to the people! Exploring the current state of online reviews

Lisa Pearson Chief Marketing Officer

Best practices

Netflix goes social with movie recommendations

Rachael Genson

Consumer data, Automotive

Engaging your strategic influencers: What B2B marketers can learn from B2C

Aaron Peterson

Best practices, Apparel & Accessories

The future will be driven by big data

Brent Robinson Social Media Strategist