Strategies, research, industry trends — your pulse on the marketplace
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Author: Maria Ray

Research
Bazaarvoice Shopper Experience Index 2025: Why 75% of young shoppers trust AI?


For retail
The product review imperative: Why UGC is your #1 conversion tool


User-generated content
What is contextualization? and why it’s not what you think


Actionable insights
Personalization isn’t enough for most of your site visitors


Actionable insights
Instagram content is live on Google search (are you ranking?)


Actionable insights
Your 2025 guide to digital experience


Amplify content
5 Savvy ways shoppers are saving big this holiday shopping season


Amplify content
What brands should know about holiday shopping in Canada 2025?


Shopper preference
What’s transforming online shopping in Germany 2025


Shopper preference
How online shopping in the USA is adapting to inflation and economic pressures in 2025


Shopper preference
3 ways private brands are winning trust in 2025


Acquire Content
How short form video content and testimonials influence purchases in 2025

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