Bazaarvoice Conversations
Collect and leverage ratings & reviews, questions & answers and stories from your customers. It’s proven to increase sales and build brand loyalty. And it’s the heart of the Bazaarvoice platform.
Request a demoRatings and Reviews
Let people sell for you by gathering their opinions, photos, and videos. Learn from their feedback to improve your products and services.
People love to talk about what they buy, and when they do, other people also then buy. Ratings and reviews capture those conversations on your site, where they’re proven to increase sales, decrease product returns, and build trust in your brand.
Brands:
Chances are, we already work with your channel partners and can push reviews from your site directly to their product pages. When amplified across our massive network, even one review carries considerable selling power.
Retailers:
We likely already work with the brands you carry, and can bring their earned media to your site to help close sales.
Let your customers do the selling, everywhere
Search engines love fresh, authentic, straight-from-the consumer content, driving more traffic to your site. Our design encourages people to share their reviews on social networks, authentically expanding your reach. And leveraging reviews in print, in-store displays, email campaigns, and mobile apps sparks purchases everywhere.
Deliver relevance at scale
Tailor reviews and product pages to individuals with tagging, multimedia, badging, and voting features that nudge shoppers toward the right product for their needs.
Learn from your best judge: your customer
Understand how people buy, the qualities they value most, and how your brand can be better. Through insights from reviews, you’ll create more targeted advertising, nurture advocates, make better products, and boost sales.
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Featured case study
- Charles Schwab boosts acquisition with online Ratings and Reviews
- The firm has successfully raised their customer advocacy score and now uses feedback in reviews to guide customer-centric strategies.
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Featured case study
- Ashford.com seeks out more customer reviews — and finds them with Bazaarvoice
- The company was inspired by Bazaarvoice to implement a successful post-purchase email program to boost its reviews numbers.
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Questions and Answers
Informed shoppers buy more. Capture and respond to their questions to help them buy.
Will it fit? Is it compatible? Is it gluten-free?
Unanswered shopper questions derail purchases. Questions and answers let your consumers, staff, and product experts fill in those missing details and unanticipated individual use cases.
Become a one-stop resource
As the community host, you become the preferred source for real answers, setting your site apart from competitors.
Boost natural search traffic
Search engines elevate sites with fresh content. And the questions and answers on your site use the same natural language people use in searches.
Decrease support costs and return rates
Easily resolve any questions around product usage and specifications, so people buy the right product the first time and stay satisfied post-purchase.
Serve at scale
Answers live on your site for future shoppers, eliminating the need for multiple one-off customer service calls. Questions also reveal ways to improve product copy.
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Featured case study
- Skechers provides key answers, adds powerful social tool to drive conversion
- SKECHERS’ global success stems from its ability to offer customers a high-quality shopping experience regardless of the channel.
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Featured case study
- Samsung answers increase engagement, fill information gaps
- Samsung used Questions & Answers to enable brand representatives to answer product-related questions across Bazaarvoice’s network.
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Facebook Applications
Syndicate all of your consumer-written content between your site and your Facebook page to keep pages fresh and attract new shoppers.
Online, people spend most of their time on social networks, especially Facebook. Our Facebook applications take the reviews, questions, and answers gathered on your brand site and syndicate them to your Facebook page – and vice versa.
Capture attention with frequent, relevant updates
Content on social networks has a short shelf life. Share content between your site and Facebook page to keep them both fresh.
Help friends draw in their friends
Let people easily post their opinions to their Facebook profiles. When friends click, they’re taken to your site where – based on their friend’s trusted recommendation – they feel more comfortable buying.
We help some of the world’s largest brands turn earned media into increased sales. Let us help you.
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Featured case study
- Castorama boosts its eCommerce platform by developing a social strategy with Bazaarvoice
- For French home improvement retailer Castorama, online customer reviews are a critical tool for providing answers to shoppers.
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Campaigns
Let your fans strengthen emotional connections with your brand by sharing personal stories, photos, and videos.
Great stories are the best marketing. Strengthen emotional connections with your brand by capturing personal stories, product usage ideas, brand memories, and other content.
Deepen brand affinity
Connect with people around their passions to build authentic relationships. Their stories will inspire ad campaigns that resonate.
Attract a new audience based on their passions
Stories draw new visitors to your site who may be unfamiliar with your brand and products, but feel connected to a story’s theme. And built-in social sharing lets storytellers invite these interested newcomers for you.
We help some of the world’s largest brands turn earned media into increased sales. Let us help you.
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Featured case study
- La-Z-Boy Comfort Stories campaign drives 13,000 new prospects
- Using Bazaarvoice's Campaigns, La-Z-Boy aimed to drive registrations and opt-ins, drive return visits and frequency, and increase natural search traffic.
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Exclusive network
A broad range of shoppers, brands, partners and retailers makes one big happy Bazaarvoice family.
Brands can immediately push their earned media to any retailer in our network to reach more shoppers at the point of sale. These trusted opinions are proved to help retailers sell more.
Bazaarvoice partners with Fortune 500 companies like Walmart, BestBuy, P&G, and Samsung to turn earned media into increased sales. You can’t afford not to be part of our network.
We help some of the world’s largest brands turn earned media into increased sales. Let us help you.
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Additional features
Conversations comes with a wealth of features to make it easier for you to get more people talking and shopping.
Configurable display
Customize the arrangement of your Conversations modules to display the right content in the right place for your site and your business.
Search engine optimization
Our solution makes your earned media more discoverable to search engines, increasing traffic to your site.
Content syndication
Distribute feedback from brand sites to retailer sites to improve product coverage, decrease return and bounce rates, and boost sales.
Post-interaction email
Automatically send requests for reviews after people interact on your site, over the phone, or in your brick-and-mortar stores to drive volume.
Visitor notifications
Send automatic follow-up emails thanking people for their feedback and letting them know when it’s published.
Mobile display
We format and integrate Bazaarvoice-hosted content into your existing mobile site so customers can easily read and contribute on their smartphones and tablets, even while in the store aisle.
Administration
With customizable management features like moderation, tracking, reports, and email alerts, take complete control of your content, testing, and ROI measurement.
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