At the heart of every purchase decision is the question: Is this product right for me?
The quicker consumers answer this question, the better.
78% of consumers say that purchase decisions are most heavily influenced by product reviews, according to a survey of the Influenster community in April 2021.
To help consumers find the reviews most relevant and personalized to them, we’ve streamlined the ability to filter content for customers that share similar preferences, tastes, or conditions.
Now available for API clients:
- Custom question filters (API-only) – Turn data from custom questions on your submission form into review filters on your product detail page.
- Keyword filters (API-only) – Leverage Bazaarvoice’s sentiment analysis technology to turn themes in product characteristics into review filters on your product detail page.
To learn how to leverage any of the latest enhancements above, please see the following API documentation.