Successful review collection often started with removing barriers. You want to capture authentic feedback, but every extra field or complex step creates friction that can keep shoppers from sharing their voice. When someone decides to leave a review, that moment is valuable. Creating a simple and intuitive workflow helps shoppers stay engaged start to finish.
Reduce form fatigue and capture more reviews
To help you turn shopper intent into valuable content, we’ve made the Review Submission Form more intuitive. By surfacing the most important questions first and hiding optional sections until later in the review, you can create a simpler experience that reduces “form fatigue.”
Remove language barriers to spark more authentic, high-quality reviews
Removing barriers to review submission means meeting shoppers in the language they use most. We’ve expanded Content Coach to support Portuguese, Arabic, and Japanese, which joins our existing support for English, Spanish, French, and German. In addition, review prompts are also now localized for English shoppers in the UK, Australia, New Zealand and Canada, creating a more natural review experience. By offering AI-powered, real-time guidance in more native languages, you help shoppers overcome writer’s block and share their feedback with confidence, resulting in richer, more detailed content for your site.
Reduce review friction with more flexible review fields
Give shoppers a simpler path to sharing feedback while tailoring your review experience to your collection goals. You can now configure Review Title and Review Text independently, giving you greater control over which fields are required or optional. Small changes to the review experience can remove unnecessary friction, giving you greater flexibility to optimize how you collect reviews.
The Bottom Line
The best review strategies don’t ask shoppers to do more. They make it easier for shoppers to share their experiences. By reducing friction and meeting shoppers where they are, these updates help you capture more authentic, high-quality content that builds shopper trust and supports higher conversion.