Native Private Brand Insights, Right in Your Portal
Your private brand products are key drivers of differentiation, customer loyalty, and profitability. But without visibility into their review performance alongside the rest of your catalog, it can be difficult to identify coverage gaps, uncover growth opportunities, and prioritize the products that need attention most.
That’s why we’ve added new private brand filters, dimensions, and fields directly into your existing Portal reports, giving you a unified view of your entire catalog.
With these new capabilities, you can:
- Eliminate fragmented workflows: Monitor performance alongside national brands without leaving the Portal.
- Spot coverage gaps instantly: Identify low-performing or stale products at a glance.
- Drive targeted campaigns: Take immediate, data-backed action to boost review volume on high-margin items.
These insights don’t just improve reporting. They help you take action. You can now identify exactly which private brand items are lagging in coverage and take immediate action. With our recent private brand prioritization for Review Request Emails (RRE), you can ensure that these unique, high-margin products are the first ones your customers are asked to review. By proactively nudging shoppers to share their experiences on your store brands, you rapidly increase your review volume and recency. More importantly, you can build the social proof shoppers need to confidently purchase the products that set your brand apart.
Making Data-Driven Decisions the New Standard
Ultimately, your private brands deserve the same strategic focus as your national vendor partnerships. This update isn’t just about adding new rows to a report; it’s about institutionalizing a data-driven mindset across your entire catalog. By bringing your store brands into the same analytical ecosystem as your largest vendors, you’re creating a more consistent, efficient way to manage your brand’s growth.
Visit our knowledge base to learn more about activating Private Brand reporting for your catalog and start maximizing your insights today.