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Did you know that 54% of consumers internationally won’t buy a product if they suspect it has fake reviews? Neither did we until we surveyed 10,000 people across 5 different markets…the results were pretty interesting.
Bazaarvoice study of over 10,000 consumers highlights the need for the retail industry to set new standards to combat fake reviews. We explore the role of brand trust in consumer purchasing behavior and just how brands can damage that trust.
Want more? Read our CRO, Joe Rohrlich’s opinion in our latest blog post.
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As a brand manager, you’re not only responsible for developing a brand strategy. You’re also managing how that plan is implemented across various communication channels...
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Social media can be a source of transactions, but it can do so much more, and it’s often overlooked. Social media sites are full of...
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Consumer expectations are always shifting, which is why it’s important to regularly assess the health of your UGC program.
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