Infographic

Consumers call for action on fake reviews

Did you know that 54% of consumers internationally won’t buy a product if they suspect it has fake reviews? Neither did we until we surveyed 10,000 people across 5 different markets…the results were pretty interesting.

Bazaarvoice study of over 10,000 consumers highlights the need for the retail industry to set new standards to combat fake reviews. We explore the role of brand trust in consumer purchasing behavior and just how brands can damage that trust.

Want more? Read our CRO, Joe Rohrlich’s opinion in our latest blog post.

Embed this on your site.

                    <p>
                        <a href="https://www.bazaarvoice.com/resources/consumers-call-for-action-on-fake-reviews/">
                            <img src="https://media.bazaarvoice.com/BV19_Infographic_US_ContentPeak_20200131-01.jpg" alt="Consumers call for action on fake reviews" border="0">
                        </a>
                    </p>

Related resources

Webinar

Building your review collection strategy

Increasing review volume is important for your business for a number of reasons, including increased SEO benefits, increased revenue, and more. By implementing an always-on review collection strategy coupled with targeted campaigns, you will collect more feedback and content from your customers, see higher average ratings across your products, and increase shopper confidence.

Webinar

The state of retail 2020

Hear from our Bazaarvoice executive leaders in this 1-hour on-demand webinar where we uncover global trends shaping retail strategies in 2020 and how these trends strengthen the always-on shopping experience. Our VP of Global Client Success and VP of Corporate Development share industry-leading insights on these trends and discuss nuanced use cases.

Ebook

2020 e-commerce trends

Stay ahead of the curve on strategy, innovation, and customer sentiment.