Report
Must-ask questions to create your sampling provider shortlist
Asking providers the right questions is the key to product sampling success
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Consumers call for action on fake reviews
Did you know that 54% of consumers internationally won’t buy a product if they suspect it has fake reviews? Neither did we until we surveyed 10,000 people across 5 different markets…the results were pretty interesting.
Bazaarvoice study of over 10,000 consumers highlights the need for the retail industry to set new standards to combat fake reviews. We explore the role of brand trust in consumer purchasing behavior and just how brands can damage that trust.
Want more? Read our CRO, Joe Rohrlich’s opinion in our latest blog post.
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Related resources
E-book
Buyer’s Guide: Find the perfect product sampling partner
Product sampling is key to acquiring the user-generated content you need to fuel your shopper’s journey and impact the full customer funnel. But it can...
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The state of omnichannel shopping
63% of shoppers use their phone in-store to research products
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