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Bazaarvoice Retailer Summit 2021
Watch the Retailer Summit to learn about industry insights, trends and predictions, product developments, and useful content to help your retail business evolve and prosper.
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Consumers call for action on fake reviews
Did you know that 54% of consumers internationally won’t buy a product if they suspect it has fake reviews? Neither did we until we surveyed 10,000 people across 5 different markets…the results were pretty interesting.
Bazaarvoice study of over 10,000 consumers highlights the need for the retail industry to set new standards to combat fake reviews. We explore the role of brand trust in consumer purchasing behavior and just how brands can damage that trust.
Want more? Read our CRO, Joe Rohrlich’s opinion in our latest blog post.
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