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How to maintain brand loyalty in a tough economy
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Did you know that 54% of consumers internationally won’t buy a product if they suspect it has fake reviews? Neither did we until we surveyed 10,000 people across 5 different markets…the results were pretty interesting.
Bazaarvoice study of over 10,000 consumers highlights the need for the retail industry to set new standards to combat fake reviews. We explore the role of brand trust in consumer purchasing behavior and just how brands can damage that trust.
Want more? Read our CRO, Joe Rohrlich’s opinion in our latest blog post.
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Leading UK furniture company, Oak Furnitureland, adopts user-generated content to improve conversion across e-commerce pages and bolster the brand’s promise of authenticity.
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One of the toughest challenges facing marketers (aside from shrinking budgets, juggling deadlines, and a looming recession, of course) is trying to keep ahead of...
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