Report
What is a brand worth when AI does the shopping?
New research on brand equity in AI-assisted shopping with Kiri Masters
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Report
The anatomy of an AI-recommended product
New research on what it takes to earn a spot in Google AI search results
Every brand selling online is competing for space on the AI shelf now. What does it take to earn a spot there?
Does a strong rating help you get recommended? Kind of. It’s necessary, but it’s rarely what separates the winners from the runners-up.
We analyzed 12,745 products Google AI recommended across 12 shopping categories to find out what does.
What’s inside:
- What outweighs star rating once a product clears the ratings bar, and what that bar is
- How citation sources and the presence of product carousels shift throughout the shopping journey
- How the playbook changes across categories, from health & beauty to pet supplies
- Four practical moves to prime your product content for AI discoverability
Download the report to see what actually earns you a spot.
