Authenticity
Why authentic holiday content is key to your holiday marketing strategy
The
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Strategies, research, industry trends — your pulse on the marketplace
The
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Voice
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Shopper Preference
Shopper preference
Why 62% of shoppers are breaking their budgets (and how to capture them)
Shopper preference
Canadian consumer trends show 82% prefer store brands for affordability
Shopper preference
Australian consumer behavior reveals 72% of shoppers prefer store brands
Shopper preference
Store brands win over 3 in 4 shoppers amid shifts in French consumer behavior
Shopper preference
UK consumer behavior gets deal-driven, digital-first, brand-selective
Shopper preference
What’s transforming online shopping in Germany 2025
Shopper preference
How online shopping in the USA is adapting to inflation and economic pressures in 2025
Shopper preference
3 ways private brands are winning trust in 2025
Shopper preference
How 80% of Gen Z and millennials are fueling social commerce growth
Shopper preference
Creators influence 1 in 2 young consumers’ purchase decisions
Shopper preference
How short form video content and testimonials influence purchases in 2025
Shopper preference
Gen Z and Millennials lead in social commerce trends
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