Client Case Studies
As you can tell, we're obsessed with ROI. Here is proof that user-generated content works in more ways than you can count.
Shoppers who read customer Q&A convert 45% more often
eSpares is the UK’s leading spare parts retailer. They help consumers find the right spare parts for their broken home appliances and their videos demonstrate how to fix it yourself. They sell more than half a million products from over 500 manufacturers, such as Dyson spares and Hotpoint spares.
In October 2008, they partnered with Bazaarvoice to launch customer reviews and Ask & Answer, which lets consumers ask questions and get answers that help them make purchase decisions. eSpares customer support or product managers chime in to answer questions, and other consumers give their feedback as well. In early 2010, eSpares saw that customer Q&A seemed to have a positive impact on conversion and average order value.
SearchVoice Inline contributes to a 17% increase in OpenTable’s natural search
OpenTable, a leading provider of free, real-time online restaurant reservations for diners and reservation and guest management solutions for restaurants, counts more than 13,000 restaurants worldwide as customers, throughout the United States, as well as in Canada, Germany, Japan, Mexico, and the United Kingdom. For their network of restaurants, they provide profile pages that contain restaurant and cuisine details, as well as the ability for customers to search real-time table availability and reserve online. Diners can also learn about special offers from the restaurants, read reviews by other diners and share reservation information with friends.
SearchVoice Inline contributes to a 163% increase in Swanson Health’s website traffic
Swanson Health Products is an industry leader in bringing vitamins direct to consumers at the lowest prices possible. Founded in 1969, the company “brings wellness to the world” by distributing vitamins, supplements and natural health care products to millions of customers.
Shoppers who read reviews convert 178% more often
Conrad is Europe's largest, multi-channel electronics retailer. They serve more than 14 million customers across Europe and offer more than 100,000 different products, which they sell online and through catalogues.
With a commitment to customer satisfaction, Conrad added Bazaarvoice Ratings & Reviews to their site in July 2009 to let customers share opinions online. These reviews help shoppers make faster purchase decisions; Conrad found that shoppers who read reviews convert to buyers at a much higher rate than those who do not read reviews.
QuickBooks ProAdvisors® with reviews get 5X more referrals
Intuit Inc. is a leading provider of business and financial management solutions for small and mid-sized businesses. QuickBooks® is its flagship small business financial management solution, serving millions of businesses worldwide. These business owners look for QuickBooks experts, called ProAdvisors, to help them set up their software and solve their accounting problems, and they seek them out on Intuit’s Find-a-ProAdvisor website, which is accessed by hundreds of thousands of QuickBooks users throughout the year.
