When sampling products, waiting for content to start rolling in can feel like a game of roulette. Will you get inspiring, authentic UGC that you’ll want to repost everywhere—or will you end up with dull shots of products in boxes?
While UGC is a great way to build brand awareness and drive sales, most shoppers who try your products aren’t creative directors. If your campaign relies on vague instructions or none at all, there’s too much left to interpretation. That’s when your content falls short of expectations, leaving you wondering what happened to the ROI you were anticipating.
The good news? You don’t have to cross your fingers and hope for the best.
Your campaign vision, delivered
Bazaarvoice Sampling’s Visual Content Guidance lets you run sampling campaigns that set clear visual expectations, driving high-quality, authentic social UGC.
- Show (don’t just tell) your campaign vision by providing up to three photos or videos that inspire members with the type of social content you’re looking for.
- Define do’s and don’ts by selecting from a curated list of content rules that communicate what works and what to avoid.
- Ensure more brand-safe, high-quality content with scaled moderation of your campaign don’ts guidance.
This feature is available to brands and retailers that run sampling campaigns that generate social content.