AI applications are changing how shoppers discover and compare products. But before they can recommend a product, they need to access and understand the evidence behind it.
Ratings, reviews and Q&A may be visible on a product page but still difficult for some AI crawlers to access, particularly when content is loaded through client-side JavaScript.
Bazaarvoice Authentic Discovery™ API helps close this visibility gap by making UGC available in a structured, AI-readable format.
Measurable improvements in AI visibility
Across the clients that implemented the API, there was a 40% median increase in AI-driven referrals to their sites.
Make customer content accessible to AI
Authentic Discovery™ API makes Bazaarvoice ratings, reviews, review summaries and Q&A available as ready-to-use JSON-LD.
This structured content can be added to the initial HTML of a product page, allowing search and AI crawlers to access it without relying on JavaScript execution.
It helps applications understand signals including:
- Average product ratings and review volume
- Common product strengths and attributes
- Individual customer experiences
- Questions about fit, suitability and usage
- The answers that help shoppers make decisions
This structured UGC makes the authentic product evidence on your site easier for AI and traditional search engines to find and interpret.
How it works
- AI crawler navigates to the client’s product page.
- Client calls Bazaarvoice’s Authentic Discovery™ API and retrieves structured review, review summary and Q&A data in (JSON-LD format).
- Client inserts the ready-to-use JSON-LD content in their page, making it readable to all AI and search crawlers.
One API call can return structured ratings, reviews, review summaries and Q&A without additional client-side data manipulation.
More than content: signal density
Authentic Discovery™ API builds on Bazaarvoice’s ability to distribute verified human sentiment across the retail ecosystem at scale.
“Our leadership in Generative Engine Optimization (GEO) is rooted in the same strengths that have always defined Bazaarvoice,” said Marissa Jones, Senior Vice President, Product at Bazaarvoice. “We don’t just provide content; we provide signal density. Because we distribute verified human sentiment across the entire retail ecosystem at scale, we make brands’ and retailers’ best attributes front and center for AI models to ingest.”
Get started
Authentic Discovery™ API supports self-service implementations and guided rollouts.
Ready to build? Head over to our Developer Portal for full documentation and implementation guides to start boosting your discoverability today.
Want to learn more? Visit the Bazaarvoice University for more information and guidance. If your account includes a Technical Account Manager (TAM), reach out to them directly for a tailored walkthrough of the setup process. For questions on how GEO fits into your 2026 roadmap, contact your CSM.
There’s a patent pending on Bazaarvoice’s Authentic Discovery API, the company’s first patent since 2014.