Want to know the biggest factors influencing DIY shoppers to buy? It’s been a testing time for DIY retailers, as sales continue to plummet by 40% year-on-year. But with a high number of European consumers surveyed stating that they plan to carry out a DIY project in 2019, there’s a great opportunity to build profits.
One fifth of all retail spending takes place in online marketplaces, with DIY shoppers using the internet throughout the entire customer journey. For inspiration, advice on the best products, making a transaction and guidance on how to undertake the work, DIY-ers are utilising the internet to help inform their purchase decisions.
Discover how you can optimise your digital strategy to reach DIY customers in this infographic.
You can also find out:
- What the major barriers are to DIY shoppers
- The biggest influences on purchase decisions
- How the internet plays a huge role in guiding DIYers across the customer journey
- How to build trust and loyalty with DIY consumers