Report
The anatomy of an AI-recommended product
New research on what it takes to earn a spot in Google AI search results
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Shopping habits are changing fast, with Gen Z and Boomers leading in different directions.
This year’s research uncovers how social commerce, omnichannel experiences, and user-generated content (UGC) are transforming consumer journeys—from Gen Z’s demand for visual discovery and personalization to Boomers’ trusted routines.