Summary
Discovery increasingly begins online on social feeds and recipe sites, but for premium spirits, the final purchase still happens in-store.
Closing that gap between online inspiration and the retail aisle is one of the biggest opportunities for beverage brands.
It also offers a clear roadmap for any brand looking to connect digital discovery with physical retail.
Join Samantha Landry from Bacardi for a focused 30-minute fireside on how the brand paired occasion-led creator content with shoppable recipes to turn inspiration into measurable retail action.
What you’ll learn:
- Design for purchase intent: How Bacardi used seasonal moments and shoppable recipes to convert 6% of creator link clicks into add-to-cart actions
- Move the digital shelf: How Bacardi measured a 20-position rise from page two to page one on Target.com across two categories within two weeks
- Prove commercial impact: Use verifiable digital demand signals to strengthen commercial partnerships with key retail buyers
Register now (it’s free).
