User-generated content for social commerce – the new connected bazaar

Paid media is great, but do you know what’s even more effective at selling your products? Your customers. That’s right — influencers and communities of everyday shoppers have become the centerpiece of effective online and in-store commerce. Shoppers want to see user-generated content (UGC).

We call it the new connected bazaar.

Brands and retailers need to seize the power of their customers’ authentic voices in order to stay relevant and continue to thrive. Here’s the proof.