Summary
Being seen isn’t the same as being relevant.
Today’s young shoppers are discovering, judging and choosing brands in moments that move fast. A scroll. A search. A recommendation. A product page. A video from someone who feels like them.
For Gen Z and Gen Alpha, brand perception is shaped long before they buy. They’re not asking “do I know this brand?”. They’re asking: “does this feel real, useful and relevant to me?”.
That’s where traditional brand content can fall short. Polished campaigns still have a place, but they don’t always create the everyday micro-connections that build familiarity, trust, and affinity over time.
Customer-led video does. It brings real voices, real experiences and real context into the places shoppers are already making up their minds – from social feeds, to product pages and beyond.
Join Bazaarvoice experts to explore how brands are using authentic video UGC to drive relevance at scale, strengthen perception and show up in a way younger audiences actually trust. We’ll share how to turn customer content into a brand-building asset that helps you stay front of mind, feel more human and connect with shoppers in the moments that matter – without relying on a massive production budget.
Join the conversation to discover:
- Why UGC is changing the rules of brand relevance: We’ll explore the shift from polished advertising to peer-led validation, and what it means for brands.
- Why video makes UGC more powerful: See how customer-led video adds the context, emotion and proof shoppers need when they can’t experience a product in person.
- How brand content and UGC work together: Understand where your own storytelling still matters – and where real customer voices can make it more credible.
- What relevance looks like in practice: Hear how leading brands are using video UGC to build visibility, trust and affinity across the shopper journey.
