Infographic

Next generation grocery shoppers

The next generation of grocery shoppers are emerging and one of the most significant qualities of this new group is their increasing presence online. This enables them to be tracked, targeted and reached across multiple channels, providing brands and retailers with new ways of engaging consumers.

The infographic contains a brief overview of 3 main focuses for the grocery industry:

  • Firstly, the significance of New Product Development (NPD)
  • Secondly, the importance of ratings and reviews
  • Thirdly, the rising popularity of product sampling

Download the infographic now to learn more about the key focus areas for grocery.

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