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Influencer fatigue and consumer confidence
Bazaarvoice research has found that a significant proportion of consumers are growing increasingly concerned with influencer marketing, in particular noting its repetitive nature and diminishing quality.
This infographic highlights some of the key statistics and findings from this research piece, and gives a detailed overview on the following:
- The current state of play in influencer marketing
- The significance of trust
- A proposed solution to the ‘content crisis’
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