Personalization isn't enough for most of your site visitors

You’ve invested in driving traffic to your site, but how much of that effort actually pays off? For many brands (such as Kendra Scott’s), the majority of visitors, as high as 85% are completely anonymous. They browse, click, and generate rich behavioral data, but that invaluable information often goes unused. This is what we tackled in our recent webinar, ”The Behavioural Blueprint: Driving Revenue with Contextual Commerce”, If you missed it, don’t worry! We’re revealing the core insights right here.

The webinar introduced a powerful approach beyond static personalization, leveraging an AI e-commerce platform to engage those “silent shoppers” and turn their behavioral cues into confident purchases.

Let’s explore how Kendra Scott’s success proves the power of this blueprint and how you can experience its impact on your site, risk-free.

From anonymous shoppers to “Add to Cart”!

Kendra Scott also faced the universal challenge of activating anonymous shoppers and maximizing every session. As a fashion and lifestyle brand focused on quality craftsmanship and modern elegance, they needed to maximize every opportunity to engage their community, which is rooted in a mission of philanthropy and community impact.

A specific challenge they faced was a high sellout risk for popular items. They sought a dynamic approach that could leverage real-time data at key moments, from initial discovery to final purchase. The results drove intelligent, high-impact techniques designed to influence behavior without ever feeling “spammy”. 

Here are the powerful examples of contextual shopping in action:

• Driving “Add to Cart” with urgency & social proof: When a shopper hesitated on a product listing page, a subtle but powerful message appeared: “Hurry! Going Fast X”. This was paired with a dose of social proof, noting that “122 shoppers have added this item to their bag today”. This kind of messaging builds confidence and creates a sense of collective urgency.
• Encouraging purchases with real-time confidence: On product pages, messages like “47 shoppers purchased this item today” provided immediate social proof, building trust and acting as a powerful motivator. This turned hesitant browsers into decisive buyers, enhancing their decision-making process.
• Highlighting “hidden gems”: The platform identified items with high engagement but low stock, labelling them as “hidden gems.” This creates a personalized sense of discovery, driving a sense of urgency to “Get it while you can.”

The impact speaks for itself: the tangible, measurable wins, proving the power of a truly responsive customer journey.

How do you convert the unseen 85%? It starts with smarter AI.

Static segments and rules-based systems often fall short, leaving valuable insights on the table. The powerful methodology behind Kendra Scott’s success rests on three critical foundations for e-commerce conversion optimization:

1. Unmatched AI intelligence: Our core technology, HarmonyAI™, is a sophisticated decision engine that analyzes trillions of shopping sessions and captures over 500 behavioral data points per second from every visitor. The AI is further enhanced by leveraging User-Generated Content (UGC) to power social proof messaging and ratings amplifier widgets, boosting trust and confidence through real customer feedback.
2. Expert-led, fully managed: Imagine a solution that delivers maximum results with zero operational lift from your team. Our fully managed service means our dedicated experts handle everything, from strategic planning to continuous optimization. You get the power of advanced technology without the management overhead.
3. A partnership for proven results: Beyond the technology, you gain a dedicated team providing expert program management, strategic business consultation, and continuous support. This ensures the platform consistently drives transparent, measurable impact for your brand.

See your revenue lift with Bazaarvoice Contextual Commerce™

You’ve seen the blueprint, the technology, and the proven impact for brands like Kendra Scott. Now, the critical question remains: how will this translate to your brand’s bottom line? We understand the need for tangible proof, especially when every budget decision counts.

That’s precisely why Bazaarvoice Contexual Commerce™ offers a risk-free Proof of Value (PoV). It’s your opportunity to experience the power of real-time contextualization directly on your site, with zero commitment:

• We handle the work: Our experts implement Contextual Commerce™ on your highest-traffic site, requiring no internal resources from your team.
• You keep the revenue: Every dollar of incremental revenue generated during the PoV period is yours to keep: a direct, measurable boost to your top line.
• You only pay if it works: We work to achieve mutually agreed upon success criteria.

This is your strategic advantage to transform anonymous visitors into loyal customers, maximize your existing traffic, and drive undeniable revenue growth. If you also want to see contextual messaging firsthand, book your free consultation today to discuss how proof of value can work for you!