The
Bazaar
Voice
Strategies, research, industry trends — your pulse on the marketplace
The
Bazaar
Voice
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Author: Srinidhi Palaparti
Social media
4 ways to win big with creator content this holiday shopping season
Actionable insights
How American shoppers are rethinking holiday spending
Shopper preference
Australian consumer behavior reveals 72% of shoppers prefer store brands
Ratings and reviews
Store brands win over 3 in 4 shoppers amid shifts in French consumer behavior
Shopper preference
Creators influence 1 in 2 young consumers’ purchase decisions
Ratings and reviews
Why customer testimonials and peer reviews are key to shopper trust in 2025
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