About Bazaarvoice

Bazaarvoice brings the power of social commerce to the world's best brands. Social commerce happens when you connect customers to one another in ways that drive measurable results to your business.

Our mission is to help your customers build your business. We’re fueled by technology and people.

Back in 2005, our CEO Brett Hurt and co-founder Brant Barton noticed a big trend: customer reviews helped online vendors sell more – it was significant, and measurable.

From here, we’ve innovated to create suites of solutions that help capture, display, amplify, and analyze customer contributions to all types of businesses. We’ve proven results online and off, and worked with more than 600 clients to build thousands of examples of best practices.

And most of all, we’ve elevated the consumer voice. Today, huge companies read customer input and make dramatic changes in their services, products, and business practices.

All our solutions are driven solely by customer need, completely outsourced, and always measurable. Our products work for you day and night, and we continuously improve our products through an evergreen methodology and develop programs that support the world’s top brands. Because your online business never rests, we’ve built a rock solid hosting infrastructure to make sure our technology is reliable and effective.

At our offices in Austin, London, Paris, and Singapore, you’ll find smart people who are passionate about amplifying the customer voice. We thrive on helping our clients harness the power of that voice to transform their businesses.

Bazaarvoice is privately held with venture capital funding from Austin Ventures, Battery Ventures and First Round Capital. We’ve been on the list of Best Places to Work in Austin since 2007. We’ve been recognized by ClickZ and Red Herring, and our CEO was named Ernst & Young's Entrepreneur of the Year in 2009.

The Story Behind Our Name

The word “bazaar” symbolizes the beginning of commerce – the initial marketplaces. Bazaars were lively centers of town, buzzing with neighbors, friends and merchants all sharing opinions and building a vibrant community.

Bazaarvoice, literally translated, is the “voice” of the “marketplace.” We believe customers still want to share experiences and opinions, and learn from people like them when they make buying decisions. If companies listen carefully, they’ll change the way they do business – focusing on what’s most important to their customers.

If you misspelled our name as Bizarrevoice, you can still find us (we own bizarrevoice.com), and there is meaning here, too. The voice of the customer may initially sound “bizarre” to companies that haven’t previously had a way for customers to talk to them and each other. We help clients make sense of the “bizarre” voice of the customer and be more customer-centric, earning more loyal and satisfied customers.

It’s ironic that, while word of mouth drives the offline shopping experience, it’s been devoid on branded websites. Today, advertising and marketing is so ubiquitous that it becomes invisible. In the end, customers want to have conversations, hear about what people like them have experienced. To learn more about this, read The Cluetrain Manifesto, a bestseller back in 1999 (chapter four particularly inspired us).

We are providing solutions to enable customers to speak to each other and to their merchants. The name is bizarre enough to be easily remembered. It’s bizarre enough to symbolize a new, “democratized” shopping environment – the shopping environment that the Internet has made possible and will be our future. And it’s a bizarrely great idea to enable the voice of the marketplace and help customers build your business.

Bazaarvoice introduces the voice of your customer to your online business. We believe that voice will tell you everything you need to know about being successful.

And we make it easy for you to listen.

Want to learn more about us?

Check out our blog, read about our leaders, explore our culture, take a look at who chooses us, or read what they say about us in the press.