Webinar

Winning in the influence economy

We hate to break it to you, but your brand is no longer yours.

“Companies are losing control of their brand,” says Keith Nealon, CEO at Bazaarvoice. As consumers take the wheel of influence in a digital-first world, how should you adapt?

In this speaker session from Brand Accelerator, Nealon takes an in-depth look at the influence economy and explores how it can be an opportunity for brands willing to change.

Watch the session to learn:

  • What the influence economy is
  • The role content plays in influencing the buyer’s journey
  • How brands are leveraging the influence economy to drive growth and advocacy
  • Business opportunities for brands that adapt
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