Winning in the influence economy

Duration -
  • Summary

    “Companies are losing control of their brand,” says Keith Nealon, CEO at Bazaarvoice. As consumers take the wheel of influence in a digital-first world, how should you adapt?

    In this speaker session from Brand Accelerator, Nealon takes an in-depth look at the influence economy and explores how it can be an opportunity for brands willing to change.

    Watch the session to learn:

    • What the influence economy is
    • The role content plays in influencing the buyer’s journey
    • How brands are leveraging the influence economy to drive growth and advocacy
    • Business opportunities for brands that adapt