Winning in the influence economy

“Companies are losing control of their brand,” says Keith Nealon, CEO at Bazaarvoice. As consumers take the wheel of influence in a digital-first world, how should you adapt?

In this speaker session from Brand Accelerator, Nealon takes an in-depth look at the influence economy and explores how it can be an opportunity for brands willing to change.

Watch the session to learn:

• What the influence economy is
• The role content plays in influencing the buyer’s journey
• How brands are leveraging the influence economy to drive growth and advocacy
• Business opportunities for brands that adapt